Episode 24: Access, Education, & Dignity: Project Grows' Farm-to-Community Model

Project Grows sits on just five acres in Virginia’s Shenandoah Valley, but the impact reaches far beyond the fence line. What started as nine human service agencies responding to childhood obesity and food insecurity has become a full ecosystem of farm education, youth jobs, cooking classes, and a mobile market that brings fresh food directly into neighborhoods.

In this episode, I talk with Education Manager Laura Haney about how Project Grows balances production and education, why they’ve shifted from “just for kids” to “for the whole community,” and how they’re constantly adapting their programs as community needs change.

You’ll hear:
🌱 The origin story of Project Grows and how nine agencies turned data on childhood obesity and food insecurity into a working education farm.
🥦 Why they farm differently now—moving from “maximum production” to a mix of diverse, curiosity-sparking crops that are great for both markets and teaching.
🧒 How the Youth Leaders in Agriculture program works as a first paid job for high schoolers, mixing farm work, public speaking, mentorship, and mock interviews.
🚜 What a Youth Leader’s week actually looks like, from greenhouse starts and weeding to leading volunteer groups and visiting partner farms on “X days.”
🏕️ The heart behind their summer camps, and why Laura’s biggest goal is to send kids home a little braver about trying new foods and a lot more curious about farming.
🧑‍🍳 How they use cooking as education, letting kids harvest, chop, and cook simple recipes so they leave with real skills (and not just a one-time tasting).
🏫 Project Grows’ farm to school work, including field trips, Harvest of the Month tastings, and tailored lessons that match what teachers are doing in class.
🥕 The three-part structure of a Project Grows field trip: a focused lesson, a hands-on tasting or recipe, and a real farm task like adding scraps to the compost.
🚌 A peek inside the mobile market, which Laura describes as like an ice cream truck… but for fruits, vegetables, meat, eggs, cheese, tofu, and more.
💸 How their fair-pricing model works, with a sliding scale so people choose what they can pay, plus SNAP matching and “Kids Bucks” that give children buying power.
👨‍👩‍👧‍👦 Why they shifted from “kids only” to serving all ages, and how supporting parents and caregivers is key to making kids’ excitement about veggies stick.
🔄 Examples of how they stay flexible, from restarting cooking classes to teaming up with local farmers for extra food boxes when SNAP benefits were cut.
🌾 Laura’s encouragement to other farm educators about partnerships, youth employment programs, and letting your offerings evolve with your community’s needs.

Learn more:
🌐 Project Grows: www.projectgrows.org
👍 Facebook: @projectgrows
📸 Instagram: @projectgrows

Stay connected with the Farm Educator’s Roadmap
🌐 Website: www.farmeducatorsroadmap.com
📥 Free guide – 5 Simple Steps to Growing an In-Demand Farm Education Program: www.farmeducatorsroadmap.com/fivesimplesteps
📸 Instagram: @farmeducatorsroadmap
👍 Facebook: @farmeducatorsroadmap 
👩‍🌾 Private Facebook Community for farm educators: Join us!